The very first Gap store was founded in 1969, when Don Fisher got tired of never being able to find a pair of jeans that fit. Over the next 50 years, the Gap c... Morehanged retail forever with its advertising and stocking strategies. Nowadays, it's the face of The Gap Inc., which covers not only the Gap, but also Old Navy, Banana Republic, and Athleta! The name “Gap" comes from the phrase that was used to categorize the growing differences between children and adults — "the generation gap." Today you can shop at the Gap for clothing, shoes and accessories for babies, as well as for kids and adults. The store is known for its colorful designs and iconic, comfortable American-style clothing. Since 1997, the Gap has been offering online shopping, and it's created even more ways to save. The e-commerce model makes it easy to use Gap coupons and Gap discount codes to save even more on your clothing purchase! Less